Green Marketing
Green Marketing is the practice of marketing products or services primarily based on their environmental benefits. This capability involves demonstrating a company's commitment to Corporate Social Responsibility through strategies prioritising sustainability and ethical considerations in product design, production, distribution, and consumption.
Level 1: Emerging
At an emerging level, you are starting to incorporate green principles into your marketing efforts. You're demonstrating basic understanding of sustainable marketing within your corporate social responsibility remit.
Level 2: Proficient
At a proficient level, you are able to effectively incorporate sustainable and environmentally-friendly practices into marketing strategies, promoting social and environmental responsibility within the organization and the community.
Level 3: Advanced
At an advanced level, you are able to develop and implement innovative green marketing strategies that effectively communicate your company's commitment to sustainability and social responsibility, inspiring others to take action.
