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Inclusive Marketing

Inclusive Marketing is the application of strategies that respect and acknowledge a diverse range of experiences, perspectives, and identities, promoting products or services in ways that resonate authentically with diverse target audiences, showing dedication to fairness, representation and inclusion throughout every marketing initiative.

Level 1: Emerging

At an emerging level, you are beginning to understand and appreciate the importance of inclusive marketing, ensuring diverse representation and equal opportunities in all organizational marketing initiatives.

Level 2: Proficient

At a proficient level, you are able to develop marketing strategies that prioritize diversity, equity, and inclusion. You ensure that campaigns are inclusive and resonate with a diverse audience.

Level 3: Advanced

At an advanced level, you are a master at crafting marketing strategies that authentically reflect diverse communities, challenge stereotypes, and promote inclusivity in all aspects of your organization's messaging.

Where is this capability used?