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Influencer Marketing

Influencer Marketing is leveraging key leaders or experts in a specific market to drive your brand's message to a wider audience. It involves identifying, engaging and partnering with these individuals who have significant influence over potential buyers to amplify product promotion and customer reach.

Level 1: Emerging

At an emerging level, you are gaining fundamental knowledge of influencer marketing strategies. You're starting to identify relevant influencers and understanding how to engage them for organizational benefit.

Level 2: Proficient

At a proficient level you are skilled at identifying key influencers, developing partnerships, and creating strategic campaigns to effectively promote products/services to target audiences through influencer marketing channels.

Level 3: Advanced

At an advanced level, you are able to effectively leverage influential individuals or brands to promote your products/services, creating authentic connections and driving significant growth and brand awareness in your marketing efforts.

Where is this capability used?