Influencer Marketing
Influencer Marketing is leveraging key leaders or experts in a specific market to drive your brand's message to a wider audience. It involves identifying, engaging and partnering with these individuals who have significant influence over potential buyers to amplify product promotion and customer reach.
Level 1: Emerging
At an emerging level, you are gaining fundamental knowledge of influencer marketing strategies. You're starting to identify relevant influencers and understanding how to engage them for organizational benefit.
Level 2: Proficient
At a proficient level you are skilled at identifying key influencers, developing partnerships, and creating strategic campaigns to effectively promote products/services to target audiences through influencer marketing channels.
Level 3: Advanced
At an advanced level, you are able to effectively leverage influential individuals or brands to promote your products/services, creating authentic connections and driving significant growth and brand awareness in your marketing efforts.