Integrated Marketing Communication
Integrated Marketing Communication is the strategic alignment of various marketing channels to deliver a coherent, consistent message. This capability ensures all promotional activities, like advertising, sales, and digital marketing, convey a unified brand image increasing marketing effectiveness.
Level 1: Emerging
At an emerging level, you are beginning to understand the fundamentals of Integrated Marketing Communication. You can identify different IMC tools but need guidance in effectively unifying them in practice.
Level 2: Proficient
At a proficient level, you are adept at creating cohesive marketing messages that span across various channels to ensure consistent brand communication and engagement with target audiences.
Level 3: Advanced
At an advanced level, you are able to seamlessly integrate all aspects of marketing communication, such as advertising, public relations, and digital marketing, to create a cohesive and impactful brand message.
