Market Analysis
Market Analysis is the proficiency in understanding market trends, customer needs, and competitor strategies. Essential to Product Management, it informs product development and marketing strategies, enabling effective positioning, pricing and promotion of products to optimise customer satisfaction and business profitability.
Level 1: Emerging
At an emerging level, you are beginning to grasp key market analysis concepts. You're able to conduct basic research, identify trends and correlate them with your organization's product strategy.
Level 2: Proficient
At a proficient level you are able to conduct in-depth market analysis to identify trends, customer needs, and competitor strategies, informing strategic product decisions within a product management framework.
Level 3: Advanced
At an advanced level you are able to deeply analyze market trends, customer needs, and competitive landscapes to inform strategic product decisions within the Product Management framework.
