Market Research
Market Research is the strategic capability to understand and analyze market trends, consumer needs and preferences, and competitor strategies. It involves gathering and interpreting data to provide insightful direction for decision-making, superior product development, and effective competitive positioning within the marketplace.
Level 1: Emerging
At an emerging level, you are learning basic market research techniques. You're keen to understand customer behavior, market trends, and analytics as a preliminary strategic tool for business planning.
Level 2: Proficient
At a proficient level you are able to efficiently conduct market research to identify trends, gain insights, and inform strategic decision-making within the organization's overall strategy.
Level 3: Advanced
At an advanced level you are able to conduct in-depth market research to identify key trends, opportunities, and threats that will inform strategic decision-making and drive competitive advantage within your organization.
