Market Research for Communications
Market Research for Communications is the systematic gathering and interpretation of information regarding audiences, competitors, channels, trends, and challenges, to inform strategic corporate communication decisions. This capability enhances targeted messaging, stakeholder engagement, and the effective management of corporate reputation and brand perception.
Level 1: Emerging
At an emerging level, you are beginning to understand the fundamentals of market research in corporate communications. You're learning to identify key data and apply findings to strategize communications.
Level 2: Proficient
At a proficient level you are able to effectively conduct comprehensive market research to inform strategic communication decisions, ensuring messages are targeted and resonate with stakeholders in the corporate environment.
Level 3: Advanced
At an advanced level, you are able to conduct sophisticated market research to inform strategic corporate communication initiatives, utilizing advanced quantitative and qualitative methods to drive business outcomes effectively.
