Media Relations
Media Relations is the strategic management of interactions with media outlets to promote and protect the company's brand reputation. It encompasses skills in developing relationships with journalists, crafting compelling press releases and responding to media enquiries in a timely, professional manner.
Level 1: Emerging
At an emerging level, you are learning to handle media inquiries, preparing basic press releases, and beginning to establish relationships with media representatives within a corporate context.
Level 2: Proficient
At a proficient level you are skilled in building relationships with media outlets, writing press releases, and managing crisis communications effectively to protect and enhance the corporate reputation.
Level 3: Advanced
At an advanced level, you are able to cultivate strong relationships with media outlets, strategically pitch stories, manage media inquiries effectively, and navigate complex communication challenges with finesse in a corporate setting.
