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Persuasive Communication

Persuasive Communication is the ability to craft and deliver compelling, resonant messages, influencing stakeholders' perceptions, attitudes, and actions in line with corporate objectives. It utilizes strategic storytelling, evidence-based arguments, emotional appeal, and precise language to foster understanding, consensus, and drive organizational goals.

Level 1: Emerging

At an emerging level, you are beginning to develop skills to communicate corporate messages persuasively, gaining familiarity with adopting different styles for diverse audiences and objectives.

Level 2: Proficient

At a proficient level you are able to craft compelling messages that influence stakeholders and drive desired outcomes in Corporate Communications. You demonstrate strong persuasive skills and deliver impactful communication strategies.

Level 3: Advanced

At an advanced level, you are adept at crafting compelling messages that influence stakeholders' perceptions and drive desired outcomes in complex corporate communication scenarios.

Where is this capability used?