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Pipeline Management

Pipeline Management is the systematic approach within sales to control and optimise the progression of potential customers or leads through various stages of the sales process, from initial contact to final purchase, ensuring a consistent and efficient flow of revenue-generating opportunities.

Level 1: Emerging

At an emerging level you are beginning to understand pipeline management, developing skills in filling, managing, and progressing leads, with guidance and support from more experienced team members.

Level 2: Proficient

At a proficient level, you are able to effectively manage and cultivate leads in the sales pipeline, ensuring a steady flow of potential customers and maximizing conversion rates.

Level 3: Advanced

At an advanced level, you are adept at effectively managing and optimizing sales pipelines, expertly analyzing data to forecast accurately, and strategizing to drive consistent sales growth and success.

Where is this capability used?