Product Development
Product Development is the strategic process of creating, designing, and marketing new products or services. This includes market research, analysis, product design, testing, and launch strategies all aimed at satisfying customer needs and strengthening a company's competitive edge.
Level 1: Emerging
At an emerging level, you are beginning to understand the basics of product development from a marketing perspective, including identifying customer needs and transforming insights into actionable product ideas.
Level 2: Proficient
At a proficient level you are able to develop and launch new products that meet market needs, effectively positioning them to drive sales and competitive advantage in the marketplace.
Level 3: Advanced
At an advanced level you are able to lead cross-functional teams to develop innovative products that meet market needs, align with brand strategy, and drive long-term business growth in the marketing field.
