Product Development Strategy is a focused approach that guides an organization in designing, developing and launching new products or enhancing existing ones, ensuring alignment with business strategy, competitiveness in the market, and creation of customer value, thereby powering growth and profitability.

Level 1: Emerging

At an emerging level, you are initiating your understanding of product development strategy. You're beginning to apply foundational principles, with guidance, to aid strategic decision-making within your organization.

Level 2: Proficient

At a proficient level you are able to craft and implement effective product development strategies that align with the overall organizational goals and demonstrate a deep understanding of market dynamics and customer needs.

Level 3: Advanced

At an advanced level, you are adept at developing innovative and market-leading product strategies that align with overall business objectives, demonstrating a deep understanding of competitive landscapes and industry trends.