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Product Portfolio Management

Product Portfolio Management is the strategic activity of managing, maintaining and refining a company's suite of products to achieve business objectives, ensuring the maximization of product value, successful market penetration, optimal resource allocation, and alignment with overall organizational goals within a product management context.'

Level 1: Emerging

At an emerging level, you are capable of identifying advantages of products within the portfolio. You are learning how to strategically leverage these for overall business benefit, under guidance.

Level 2: Proficient

At a proficient level you are able to strategically manage a diverse product portfolio, balancing resources and priorities to ensure alignment with overall business goals and market needs in Product Management.

Level 3: Advanced

At an advanced level you are able to strategically manage a diverse product portfolio, optimizing resources, maximizing revenue, and ensuring a balanced mix of products to meet market demands effectively.

Where is this capability used?