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Product Roadmapping

Product Roadmapping is the strategic process of defining the future direction of a product. It involves assessing market trends, prioritizing features, and foreseeing potential challenges. This capability enables predictive design that aligns with customer needs and business objectives, directly impacting product success and customer satisfaction.

Level 1: Emerging

At a foundational level you are learning how product roadmaps are created and used to guide a product’s direction. You support your team by gathering input, updating documents, and helping track progress against plans. Your work ensures the roadmap stays organized and helps everyone understand what’s coming next.

Level 2: Proficient

At a developing level you are beginning to contribute to product roadmaps by gathering input from customers and stakeholders. You support your team in prioritizing features and updating plans as new information arises. Your involvement helps build roadmaps that gradually become more aligned with business goals and customer needs.

Level 3: Advanced

At a proficient level you are able to create and maintain product roadmaps that clearly balance customer needs with business goals. You collect input from stakeholders and market trends to prioritize features and adapt plans as needed. Your approach keeps the team aligned and helps the business make confident decisions about the product’s direction.

Where is this capability used?