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Product Strategy Development

Product Strategy Development is the ability to formulate, articulate and execute value-driven strategies for a product. This skill set includes market analysis, competitive intelligence, product positioning, value proposition creation, understanding customer needs, and ensuring strategic alignment with overall business goals, enabling successful product lifecycle management.

Level 1: Emerging

At an emerging level, you are beginning to understand the basics of product strategy development. This includes initial market analysis and crafting your product's unique value proposition.

Level 2: Proficient

At a proficient level you are able to develop strategic plans for products that align with business goals, market trends, and customer needs, leading to successful product launches and market positioning.

Level 3: Advanced

At an advanced level you are able to craft comprehensive product strategies that align with business objectives, market trends, and customer needs, utilizing a deep understanding of the product management process.

Where is this capability used?