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Prospecting Techniques

Prospecting Techniques is the ability to identify and engage potential customers through various innovative approaches in sales, leveraging research, networking, cold calling, and digital tools. It involves efficiently dissecting client needs and effectively nurturing potential leads to generate successful business opportunities.

Level 1: Emerging

At an emerging level, you are beginning to learn how to identify and pursue potential leads, using basic prospecting methods such as cold-calling, networking, and creating interest in products/services.

Level 2: Proficient

At a proficient level, you are adept at identifying potential leads, utilizing various channels effectively, and tailoring your approach to engage and capture the interest of potential customers in the sales process.

Level 3: Advanced

At an advanced level, you are adept at leveraging various prospecting techniques such as social selling, networking events, and cold calling to consistently generate high-quality leads and drive sales outcomes.

Where is this capability used?