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Qualitative Research - Acorn PLMS Skip to main content

Qualitative Research

Qualitative Research is a research method focusing on understanding concepts, ideas, or experiences from a human-centric and contextual perspective. In Research and Development, it involves collecting non-numerical data to identify patterns, behaviors, perceptions, and insights required to formulate hypotheses or develop innovative solutions.

Level 1: Emerging

At an emerging level, you are familiarizing yourself with basic qualitative research techniques, focusing on data collection and simple analysis methods specific to Research and Development contexts.

Level 2: Proficient

At a proficient level, you are able to design and conduct qualitative research studies effectively to gather valuable insights for research and development purposes within the organization.

Level 3: Advanced

At an advanced level you are able to design and conduct complex qualitative research studies, analyze nuanced data, and generate innovative insights to drive Research and Development initiatives within the organization.

Where is this capability used?