Search Engine Optimization
Search Engine Optimization (SEO) is the practice of enhancing a website's visibility and ranking on search engine results pages. This capability involves the strategic use of keywords, understanding search algorithms and trends, and improving site usability to attract targeted and quality website traffic.
Level 1: Emerging
At an emerging level, you are familiar with basic SEO principles; able to implement keywords strategically, understand search ranking factors, and perform rudimentary website optimization for search engine indexing.
Level 2: Proficient
At a proficient level you are able to effectively optimize website content using keywords, meta tags, and backlinks to improve search engine rankings and increase visibility and traffic.
Level 3: Advanced
At an advanced level, you are able to strategically optimize website content, implement advanced keyword research techniques, analyze organic search trends, and monitor and adjust SEO strategies for optimal performance.
