SEM (Search Engine Marketing)
SEM (Search Engine Marketing) is a vital competency within marketing, involved in promoting websites by increasing visibility on search engine results pages using paid advertising techniques. Key skills include keyword research, bidding strategies, and conversion rate optimization to drive site traffic, raise brand awareness, and increase sales.
Level 1: Emerging
At an emerging level, you are beginning to navigate SEM strategies. You comprehend basic principles, possess awareness of popular search engines, and can implement simple SEM campaigns with direct supervision.
Level 2: Proficient
At a proficient level, you are able to effectively utilize SEM strategies to drive traffic, increase conversions, and optimize ROI for marketing campaigns, demonstrating a strong understanding of SEM principles.
Level 3: Advanced
At an advanced level you are adept at designing and implementing complex SEM strategies to drive targeted traffic, maximize ROI, and optimize campaigns through in-depth keyword research and data analysis.
