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SEO for Corporate Communications

SEO for Corporate Communications is the strategic utilization of search engine optimization techniques to enhance the visibility of an organization's communication materials, such as press releases, blogs, and corporate news, in online searches, thereby improving its corporate image and reputation.

Level 1: Emerging

At an emerging level, you are familiarising yourself with SEO concepts and their impact on Corporate Communications. You demonstrate a basic understanding of keywords and how they enhance web visibility.

Level 2: Proficient

At a proficient level you are able to strategically implement SEO techniques in Corporate Communications to optimize content visibility, increase website traffic, and enhance brand reputation through search engine ranking improvements.

Level 3: Advanced

At an advanced level you are able to optimize corporate communications content for search engines, ensuring that key messages reach the target audience effectively and drive meaningful engagement and impact.

Where is this capability used?