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Strategic Communications Planning

Strategic Communications Planning is the orchestrated process of identifying, formulating and implementing communication strategies. It aligns corporate objectives with clear, consistent messaging across multiple mediums, anticipating potential challenges, and assessing impact to promote the organization's mission and vision effectively to various stakeholders.

Level 1: Emerging

At an emerging level, you are beginning to develop understanding and skills in creating strategic corporate communication plans. You can identify and comprehend basic external and internal communication strategies.

Level 2: Proficient

At a proficient level, you are adept at developing comprehensive strategic communication plans that align with the organization's goals, target audience, and messaging to drive business outcomes effectively.

Level 3: Advanced

At an advanced level, you are able to develop comprehensive strategic communication plans that align with organizational goals, utilize data-driven insights, and incorporate innovative approaches to corporate messaging.

Where is this capability used?