Sustainable Marketing
Sustainable Marketing is the strategic approach to driving consumer behavioral change and business practices towards environmentally friendly and ethical choices, with a focus on long-term relationships, social responsibility, and resource efficiency, optimising a company's positive impact on both society and the environment.
Level 1: Emerging
At an emerging level, you are beginning to understand the principles of sustainable marketing. You can identify eco-friendly strategies but struggle to implement them without guidance or assistance.
Level 2: Proficient
At a proficient level you are able to effectively integrate environmental and social considerations into marketing strategies, ensuring long-term sustainability and ethical practices while meeting organizational objectives.
Level 3: Advanced
At an advanced level you are able to design and implement comprehensive sustainable marketing strategies that not only drive revenue but also create positive social and environmental impact in the marketplace.
