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Training Program Marketing

Training Program Marketing is the strategic promotion and effective communication of learning and developmental programs, designed to enhance employees' skills within an organization. It involves identifying target audiences, setting objectives, creating compelling messages, and choosing suitable promotional channels.

Level 1: Emerging

At an emerging level, you are beginning to understand marketing strategies for L&D programs, and are starting to contribute to promotional activities with some guidance.

Level 2: Proficient

At a proficient level you are skilled in creating and implementing marketing strategies for training programs, ensuring effective communication and engagement with employees to drive learning and development initiatives.

Level 3: Advanced

At an advanced level, you are able to create and execute strategic marketing plans for training programs, utilizing advanced market research and data analysis techniques to maximize program effectiveness and reach.

Where is this capability used?