Value-Based Selling
Value-Based Selling is the strategic account management approach where products or services' value is leveraged to meet client's needs, drive customer satisfaction, build long-term relationships, and achieve beneficial sales outcomes. It prioritizes understanding customer's value perception and aligning solutions accordingly to shape profitable, sustainable business connections.
Level 1: Emerging
At an emerging level you are beginning to understand the fundamental principles of value-based selling, such as identifying client needs and highlighting product or service benefits in an account management context.
Level 2: Proficient
At a proficient level, you are adept at utilizing value-based selling techniques to effectively communicate the value proposition of products and services to key accounts in the Account Management domain.
Level 3: Advanced
At an advanced level you are able to consistently identify client needs, create tailored solutions based on value proposition, and strategically negotiate deals that maximize long-term mutual benefit within Account Management.
