Video Marketing
Video Marketing is a dynamic capability that leverages audiovisual content to engage audiences, drive brand awareness, introduce products or services, and influence purchasing decisions. It utilizes different formats and channels, such as social media or campaigns, to communicate the marketing message effectively and creatively.
Level 1: Emerging
At an emerging level, you are learning basic video marketing principles. You help develop video content under guidance, understanding its role in a broader marketing strategy, and familiarising with the medium.
Level 2: Proficient
At a proficient level you are able to effectively create and implement video marketing strategies that engage target audiences, drive brand awareness, and ultimately increase conversion rates within a Marketing context.
Level 3: Advanced
At an advanced level, you are able to develop and implement sophisticated video marketing strategies that effectively engage target audiences, drive brand awareness, and increase conversion rates in the competitive marketplace.
