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Market Insight

Market Insight is the ability to comprehend and apply knowledge of economic trends, customer needs, competitive landscape and industry dynamics, to make strategic business decisions. It involves understanding market drivers, identifying opportunities, and anticipating challenges, crucial for organizational sustainability and growth.

Level 1: Emerging

At an emerging level, you are beginning to understand market trends and industry dynamics. You are focusing on enhancing your knowledge and applying basic principles of market insight.

Level 2: Proficient

At a proficient level you are able to gather and analyze data to understand market trends, competition, and customer needs, allowing you to make informed decisions and develop strategic plans effectively.

Level 3: Advanced

At an advanced level, you are able to deeply analyze market trends, anticipate future industry shifts, and develop innovative strategies that set your organization apart in the competitive landscape.

Where is this capability used?